Apple is a very successful producer of computer software and hardware that leads in its competitive industry. Swot analysis of apple iphone swot analysis of apple iphone by hitesh bhasin july 6, 2016 apple iphone took the world by storm by its amazing ios operating system and its multi touch features. Apple is one of the global market leaders with its globally popular products such as iphone, ipad, and mac, and services such as the ios and os x operating systems and icloud. Having the first mover advantage, apple iphone is still going strong. That gives its products a distinct advantage and most of its products are not just popular but are leading in the market like the iphone. In short, apple has covered almost everything that an. This analysis also highlights in detail the industry, competitors, company, and consumers. Apple weaknesses in swot analysis narrow product line. This samsung swot analysis reveals how the second largest technology company used its competitive advantages to become a leader in consumer electronics, home appliances and semiconductors industries.
Swot analysis of apple iphone apple iphone swot analysis. Share your thoughts and experiences in the comments section below. Besides the brand equity, the tag of innovation has always been applied to apple. Previously the company name was apple computer, inc but on january 9, 2007 the word computer was removed because of diversification into consumer electronics market. Iphone took the world by storm by its amazing ios operating system and its multi touch features. Remote work advice from the largest allremote company. This apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. In this apple case study, the aim is to identify the internal as well as the external factors that have an impact on obtaining achieving high performances by apple.
Through this apple swot analysis report, one can learn the exclusive details of apple. Recently, 6 6 counterfeit iphones were found in the chinese market. They dropped the word computer from the company name 30 years later, hence the current name apple inc. Management 303 management 303 swot analysis of apple inc section i organizational history and overview in 2007, jobs told a crowd at the macworld expo that apple would now be known as apple inc.
Swot analysis 2014 the companys income increase and the cash position become stronger. Wifi 6 is the new protocol for wifi networks that not only increases speed but is specially designed to connect a large number of devices at the same time. This swot analysis of the iphone breaks down the best. Swot analysis apple ipod marketing strategy analysis. Apple swot analysis with infographics inevitable steps. There are several weaknesses such as high price and poor that set the iphone back. It has gained popularity because of its high functionality, longer battery life, ease of use, and strong brand name. A swot analysis of the company gives insights on the strategic actions of the. This video will analyze apple company using a swot analysis. Swot analysis articles swot analysis articles swot. Swot analysis of ipod ipod swot analysis and internal. In this case, it has a limited portfolio as compared apple competitors like dell, samsung and microsoft. Apple swot analysis new management changes new coo was announced, potentially great news for apples management as he brings along a lot of prior experience swot analysis price target.
But it has its own problems and threats waiting around the corner. Based on this swot analysis, it is evident that apple inc. Apples products establish high standards for the market. Ltd on friday as a us jury found the korean firm had copied critical features of the hugely popular iphone and ipad and awarded the us company. The weak part of the apple company is high dependence on iphone and ipad product lines. Major opportunities include adoption of the iphone in enterprise market, apple pay, and increasing demand for smartphones. This swot analysis of the iphone breaks down the best, worst, and questionable aspects of this favored smartphone device. Apple computers are expert in developing own software.
Lets do the swot analysis of company apple get a proper analytic view of the brands strengths, weaknesses, opportunities, and threats swot swot analysis of company apple. Apple swot analysis indepth swot analysis of apple. Initially it came with the macbook, then the ipod, the iphone, the ipad, the iwatch. Apple iphone marketing plan discusses about the iphone swot analysis marketing strategies, objectives, research and implementation of the apple iphone. In the meantime, concerns about the iphone franchise, the main driver of the companys results these days, persist. Swot analysis this section enables you to look closely at the internal strengths and weaknesses of your business, and to identify external threats and potential opportunities. Apple iphone marketing plan swot analysis marketing. Swot analysis the iphone 6 plus is apples newest phone product. Strategic analysis of iphone 6 and iphone 6 plus background company overview apple, inc. Every product is contributing a portion to the overall revenue.
Apple product portfolio comprising 6 to 7 products. Today, one of the best results of apple is the iphone. Strategic analysis of iphone 6 and ipad 6 1237 words. Apple has presented hit products after hit products and thats been the major strength of apple.
Strengths its a pseudo iphone without the phone and that annoying phone service contract and without email messaging. Iphone took the world by storm by its amazing ios operating system and its multi. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Apple aapl has been in the headlines a lot lately, and not always for the best reasons. Innovative products one of the key strengths of apple over the years has been its innovative product line up. This powerpoint is useful for managers, leaders, trainers, academic professionals and students to explain competitive advantages theories. So, with the swot analysis of apple, we can analyze the current situation of the apple company and define what obstacles theyre facing today. The apple swot analysis is, therefore, an interesting analysis of how a business can use its strength to tackle the threats from both external and internal environment. As can be seen above, apple captured almost all the industrys smartphone profits in 2015, and although there was a decrease, apple still produces most of them.
Now its 120x more likely youll get unlived by a family member. This report closely examines apples strengths, weaknesses, opportunities, and threats. Performing swot analysis on apple andreia fields grantham university to be successful in any company you have a series of steps that youll need to perform to see if the product or service you offer is viable in todays market. In terms of connectivity, the apple iphone 11 pro supports bluetooth 5 and wifi 6 802. There was again a major difference in the net sales of iphones during the second quarter of fiscal 2018 and 2019. Weaknesses characteristics that place the firm at a disadvantage relative to others. While competition from a wide plethora of competitors is one of its most perceptible threats, what kind of indicators can you get from the companys swot analysis. It will discuss the key apple strengths, weaknesses, opportunities and threats. Apple swot 2020 swot analysis of apple business strategy hub. The unique template of swot analysis in ipad screen illustration is an amazing business analysis presentation. Rather than stories touting its product innovation and legendary growth trajectory, much of the recent news focused on the companys iphone encryption battle with the u. This is a portable and lightweight device which gives the convenience of listening music on the move with almost nothing extra in the pocket. Conducting a swot analysis also know as swot matrix helps to evaluate companys strengths, weaknesses, opportunities and threats. Overreliance on iphone sales as a major revenue source slide 7 weaknesses the iphone generated 55.
To evaluate the progress, success, and faults of the company, the swot analysis is used. If you want to find out more about the swot of apple, youre in the. As of 2020, apple iphone 6 is one of the leading brands in the mobile handsets sector. Swot analysis of apple inc explains the internal and external strategic. The launch of any new products as iphone 6 brought significant change to the sales of iphone 5 with its large screen, latest camera improvement and an amazing display capabilities. It provides a broad understanding to the companys strategic situation. Apple swot analysis 5 key strengths in 2020 sm insight. Swot analysis apple new iphone 6 by fabiele almeida on. You need a compatible router to take advantage of this technology. This can be used to instruct the overall business strategy session. Swot analysis the iphone 6 plus is apples newest phone. From ipod to iphone and ipad, apple has been responsible for tech revolutions.
It is good for the apple company to developing the new technology. However iphone 5 is not going out of market for some of the problems of durability and ios system in. The main companys product is iphone, which runs on apples ios operating system and accounts for 54. The analysis can be used to evaluate the current business position of apple. The assessment of an organization and scanning of business market in terms of strengths, weaknesses, opportunities and threats is termed as swot analysis.
Customers buy iphone and also get ipod in the same device good business strategist, apple is using app store in itunes as a tool to drive the iphones market. Samsung swot analysis 6 key strengths in 2020 sm insight. From the study, the conclusion is if the company wants to continue to succeed the same way then it must consider macro and micro environmental factors. Jan 3, 2017 swot, segmentation, targeting, positioning and competitor analysis of apple iphone 6 as a brand. Swot analysis figure 1 shows the internal and external factors affecting the market opportunities for apple inc. Apple iphone 6 swot analysis swot analysis, competitor analysis. The set of tools in this presentation are the components of swot analysis i. Use brand ipod as base in order to grow iphone market. Today, one of the most successful products of apple is the iphone. Itunes music store is an outstanding source of revenue, especially with the ipod and its availability to access windows platform.
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